Then you should know the importance of names.

Now, if I were to tell you that magic in my universe wasn't magic but simply the science of words, and therefore magic doesn't exist here, or if it does, it's only the science of words, then you could call me patronising.

But that's not what we were talking about. We were talking about the power of names. And that is a constant across all universes. Unless you're prepared to tell me that your chants never have any names involved?